Led the experiential shift from a single knowledge agent to an agentic platform of dozens of specialized agents at scale, designing at a systems level for an AI-native environment.
View case study →Transforming a fragmented support experience into a cohesive, self-service journey with AI-personalized resolution pathways.
View case study →A consent experience enabling customers to control how PayPal shares their data for more personalized shopping, grounded in the delicate balance between trust and transparency.
View case study →Led design for and launched a personalized PayPal ad pilot with Attomax, connecting the dots across identity services, ads, and personalization for both cold and warm start experiences.
View case study →An immersive storytelling space for Visa's shared vision with issuer partners, showcasing reimagined cardholder moments within a larger, connected customer journey.
View case study →A zero-to-one product for eBay's collector audience, helping users discover, manage, and complete their collections on the eBay platform.
View case study →Family man. Design leadership. Hip-hop enthusiast.
Nearly two decades designing at the intersection of innovation, systems thinking, and a deep understanding of the customer across fintech, ecommerce, enterprise, and AI. Proximity is how I create impact at scale. I get close to the work, the people, the partners, and the business goals that define what success actually means.
I've led through complexity including org transitions, constrained resources, and resistant risk-averse stakeholders and found that showing up consistently is what makes the difference. Teams I have managed and mentored shipped meaningful work with measurable outcomes while retaining a sense of camaraderie through both calm and stormy waters.
Let's chat! You can reach me at