Projects I've created using only AI. I don't touch a single pixel throughout the process of making the work.
A selection of projects spanning agentic AI, customer support, fintech platforms, and experiential design.
Designing at a systems level for an AI-native environment, scaling from a single knowledge agent to an agentic platform of dozens of specialized agents.
View case study →Connecting a fragmented support ecosystem into a cohesive, AI-personalized self-service journey across every touchpoint.
View case study →A consent experience that lets customers control how PayPal shares their data, balancing personalization with trust.
View case study →Launching a personalized ad pilot connecting identity, ads, and personalization across cold and warm start experiences.
View case study →An immersive storytelling space for Visa and issuer partners, showcasing reimagined cardholder moments within a connected customer journey.
View case study →A zero-to-one product for eBay's collector audience, helping users discover, manage, and complete their collections.
View case study →Family man. Design leadership. Hip-hop enthusiast.
Nearly two decades designing at the intersection of innovation, systems thinking, and a deep understanding of the customer across fintech, ecommerce, enterprise, and AI. Proximity is how I create impact at scale. I get close to the work, the people, the partners, and the business goals that define what success actually means.
I've led through complexity including org transitions, constrained resources, and resistant risk-averse stakeholders and found that showing up consistently is what makes the difference. Teams I have managed and mentored shipped meaningful work with measurable outcomes while retaining a sense of camaraderie through both calm and stormy waters.
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